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In this, the final installment in our series Optimizing Your Website, I discuss newsletters and ways to get more people to subscribe to your email. Your great new optimized website deserves as much traffic as possible, and one way to … Continue reading
Posted in Marketing
Tagged newsletter, website
We are at the penultimate topic within our Optimizing Your Website series: the design and use of forms. In the last couple of postings, we concentrated on calls-to-action (CTAs) and landing pages as means of converting traffic into leads. Today … Continue reading
Posted in Marketing
Tagged website
In addition to optimized calls-to-action (CTAs), it is very important to create an effective landing page for your website. The landing page is literally a page a visitor lands on when they click on one of your ads. As such, … Continue reading
Posted in Marketing
Tagged website
Congrats! With our help, you’ve taken the steps necessary to optimize the contents of your website. But don’t break out the Champagne quite yet. Attracting a lot of traffic isn’t enough – you’ve got to convert visitors into customers. At … Continue reading
Posted in Marketing
Tagged website
Now that you have developed great content for your website and are converting visitors into leads, how do you convince leads to make a purchase? Marketing experts speak of confirmation: proof to potential customers that previous purchasers were satisfied with … Continue reading
Posted in Marketing
Tagged website
Let’s expand our discussion about content to look at multiple forms of content that can be used on your website. When we consider content, we have to extend our thinking beyond the written word. Naturally, what first comes to mind … Continue reading
Posted in Backlinks, Marketing
Tagged website
Social media can have a profound effect upon your website. Their exponential growth in the last decade bespeaks their impact on all aspects of communication. Just the act of “Like”ing a blog post or product can cause friends to explore … Continue reading
Posted in Marketing
Tagged website
We’ve now reached the part of our topic concerned with blogging. Obviously, I love this subject as it’s how I make my living. Without a doubt, blogging is a primary asset for your website and is important for any inbound … Continue reading
Posted in Marketing
Tagged website
In our last post, we extolled the critical importance of content to the visibility of your website. But not all content is equal – what are the characteristics that separate helpful website content from spam, flak, and hype? There are … Continue reading
Posted in Uncategorized
Tagged website
In Part Five, we start to explore the role of content in creating a world-class website. Content has always been a very important component of inbound marketing, and now more so with Google’s recent algorithm changes that reward fresh, relevant … Continue reading
Posted in Marketing
Tagged website
