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I’ve devoted the first eight articles in this series to basic concepts of nurturing leads. Let’s move on a couple of advanced subjects. The first is accelerator campaigns – methods to propel prospects towards making a purchase. The idea is … Continue reading
Posted in Marketing
Tagged nurturing leads
As we continue to review the basics of nurturing leads, I want to explain a little about buyer stages. These are the stages that a prospect progresses through as he nears the all-important purchase decision. One analyst firm has a … Continue reading
Posted in Marketing
Tagged nurturing leads
We have been discussing campaigns for nurturing leads and the challenges you face when establishing your opt-in policies. We should also mention that it is equally important to fine tune your approach to lead nurturing, taking into account the preferences … Continue reading
Posted in Marketing
Tagged lead nurturing, nurturing leads
Nurturing leads is great, but you have to get permission from your prospects first. They have the right to opt out of any lead processing campaign – it’s your job to have them opt in instead. This topic is hotly … Continue reading
Posted in Marketing
Tagged nurturing leads
Although nurturing leads is an important activity for increasing sales, it can become a costly undertaking. Therefore, it pays for your lead nurturing program to be both efficient and effective. If you budget is tight, you might like to concentrate … Continue reading
Posted in Marketing
Tagged leads, nurturing leads
