Let’s expand our discussion about content to look at multiple forms of content that can be used on your website. When we consider content, we have to extend our thinking beyond the written word. Naturally, what first comes to mind is media: pictures, videos, audio, flash, etc. Integrating video content helps your blog engage with more people for longer periods of time. Videos can be just simple introductions or they can contain advanced material – you build your library as you go. You should think about establishing a YouTube channel for your videos, upload them and then embed them in your blog posts. Don’t worry if your first videos aren’t top quality – you’ll get better with time.
A popular way to create videos is to interview people relevant to your website or industry. If you can record an industry expert, thought leader, or even just one of your (satisfied) customers, you may very well end up with compelling video content. Try not to rehearse your interview or to work from a written list of questions. It’s much more interesting to keep the interview spontaneous. Ask three or four questions, and allow time for follow-up. A real conversation is always preferable to a question-and-answer session.
By the way, it’s alright to occasionally post lighter content. An off-topic post can add comic relief and perhaps increase your traffic. Every industry experiences an offbeat story from time to time – use these to liven up your blog.
Another form of valuable content is an online utility program, such as Domain-Pop’s Backlink Checker. We can tell you from first-hand experience: if you build an excellent utility, they will come. Domain-Pop.Com‘s traffic volume increased exponentially as word of the Backlink Checker circulated. Team up with a programmer and provide a useful utility to drive new traffic to your website. Keep in mind the parameters of a good utility: it should be easy to use, operate reliably and efficiently, and give the user something valuable for free. As a website owner, you want to convert traffic to leads, and a good utility is an efficient method to attract uses to your product. The output from a utility can be the first step towards establishing a deeper relationship with the user. For instance, we offer to help users of our Backlink Checker improve their keyword rankings. Your conversion strategy will depend on your product or service, but a little creative thinking can provide a pathway that ends in loyal customers and a source of revenue.