Search engine traffic is the term used for traffic that is directed to your site via the results of a search performed through Google, Yahoo, MSN or any other of the myriad search engines out there. These days, the vast majority of internet users navigate the internet and find the information they want through performing searches, so most of the traffic coming to many websites is search engine traffic. Therefore, if you can tap this market, you'll have access to that vast majority of users. Search engine traffic is much easier to cash in on then hoping someone stumbles across your web site randomly.
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