Search engine algorithms refer to the methodologies used by Google and the other search engines to rank your site. Just to make Search Engine Optimisation somewhat of a challenge nobody really knows outside the higher echelons of the search engine companies what the search engine algorithms really are. Estimates vary but it is thought Google has around 200 methodologies for search ranking. The status of these search engine algorithms is not simple. They are not fixed and are thought to be adapted regularly to reflect changes in technology; as well as search optimisation strategies and other cultural changes.

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