Domain URL (example: http://www.example.com) Do not use directories or filenames.
A few more words about accelerator campaigns… You can decide to pursue multiple accelerator paths once you’ve nailed down the basics (as described in the previous post). Multiple paths can rest on different buying stages and interest levels of prospects. … Continue reading
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I’ve devoted the first eight articles in this series to basic concepts of nurturing leads. Let’s move on a couple of advanced subjects. The first is accelerator campaigns – methods to propel prospects towards making a purchase. The idea is … Continue reading
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An important part of your stay-in-touch nurturing leads campaign is timing: how frequently to communicate with your leads. Every company should figure out its own schedule. In general, a good rule of thumb is to avoid contacting leads more than … Continue reading
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As we continue to review the basics of nurturing leads, I want to explain a little about buyer stages. These are the stages that a prospect progresses through as he nears the all-important purchase decision. One analyst firm has a … Continue reading
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We have been discussing campaigns for nurturing leads and the challenges you face when establishing your opt-in policies. We should also mention that it is equally important to fine tune your approach to lead nurturing, taking into account the preferences … Continue reading
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Tagged lead nurturing, nurturing leads
Nurturing leads is great, but you have to get permission from your prospects first. They have the right to opt out of any lead processing campaign – it’s your job to have them opt in instead. This topic is hotly … Continue reading
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Although nurturing leads is an important activity for increasing sales, it can become a costly undertaking. Therefore, it pays for your lead nurturing program to be both efficient and effective. If you budget is tight, you might like to concentrate … Continue reading
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Tagged leads, nurturing leads
Today the topic is lead-processing campaigns – the first part of nurturing leads. As we pointed out in earlier posts, lead nurturing is type of relationship, and as such requires trust, respect, attention and offering something of interest. Your lead-processing … Continue reading
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Nurturing leads is entwined with brand building. Even if you are operating in a business-to-business (B2B) environment, you can’t lose sight of the fact that your buyers are also human and can be emotionally swayed. When people are faced with … Continue reading
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If your company spends money to stimulate demand, it already is familiar with lead nurturing – building relationships with qualified prospects that eventually result in sales. Let’s be clear: generating website traffic is not lead nurturing, although it is a … Continue reading
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